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username: tjackson150859

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Go to Psychology Course on right hand side of screen; scroll down a bit

Click Weekly Requirements

Scroll down and click Week 1 Quiz

Complete the Quiz and post the score once done please

Standard Oil has been characterized as a menacing octopus that devours small oil businesses. Look at the cartoon below. Bill Sikes is a fictional criminal from Charles Dickens’ novel Oliver Twist. How does the nursery rhyme characterize Standard Oil? Write your own Nursery Rhyme to characterize one of the industrialists.

  • What specific problems does Ball identify that ultimately would make U.S. escalation in Vietnam unsuccessful? 
    • Firstly, Ball believes the South Vietnamese are losing the war and will lose in the end. Secondly, Ball understand that the war the U.S. will be fighting is a guerrilla war in a hostile countryside. The Viet Cong is and will refuse to come to a peace agreement with the U.S., regardless the number of troops present in Vietnam. Thirdly, this war has been a civil war. The involvement of the United States would mean the war is now the United States against North Vietnam, and fellow communist allies. Therefore, it is a war we cannot win, if we were to enter the war. 
  • What is Ball’s advice concerning an appropriate U.S. policy toward Vietnam?  What does he suggest is the best solution? 
    • The main suggestion from Ball is to limit troops in South Vietnam and to find a way out without causing long terms cost for both the United States and bad relationship with the Vietnamese. 
  • Does the memo accurately predict the outcome of the Vietnam War? 
    • Unfortunately, Ball predict the outcome of the Vietnam War. Our commitment to the war cost thousands of lives from our troops. And in the end, we lost the war and the Viet Cong had won.

 agree with this statement a minimum 200 words!

Assignment 2: Marketing Plan

Due Week 6 and worth 100 points

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
    • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
    • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
      • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
  1. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
      • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
  2. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
      • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
      • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
  1. Format your assignment according to these formatting requirements:
  1. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  2. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
      • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
      • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
        • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
        • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
        • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
        • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are:

  • Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
  • Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

Complete the first part of the assignment by 11:59 pm Wednesday of Week 7 so that everyone can get and give feedback before writing their essay.

Imagine that our country is under threat of imminent nuclear attack. You must make the important decision of who to let into the nearest fall-out shelter. There are 12 people vying to get in, but you can choose only five. Your choices include:

  • a 40-yr-old violinist who is a suspected narcotics pusher
  • a 60-yr-old architect
  • a 26-yr-old lawyer who will only go in if he can bring his wife
  • the lawyer’s 24-yr-old wife who has just gotten out of a mental hospital
  • a 70-yr-old rabbi
  • a 34-yr-old retired prostitute who was so successful that she has been living on her annuities for five years
  • a 12-yr-old girl with a below-average IQ
  • a male high school student who needs a wheelchair to get around
  • a 20-yr-old gang member
  • a 23-yr-old female Catholic graduate student who speaks publicly on the virtues of chastity
  • a 28-yr-old male physicist who will only come into the shelter if he can bring his gun
  • a 19-yr. old college student who has just come out of the closet

Which five do you choose? Go to Group Forums. List your choices in the Fall-out Shelter Group Forum for your group. Additionally, explain your rationale/reasoning behind choosing these five individuals. Finally, also explain why you didn’t choose the others.

14.3 Which of the following statements about morphine is correct?

A. It is used therapeutically to relieve pain caused by severe head injury.

B. Its withdrawal symptoms can be relieved by naloxone.

C. It causes diarrhea.

D. It is most effective by oral administration.

E. It rapidly enters all body tissues, including the fetus.

What’s the difference between weather and climate? Please define each and point out the differences. Describe factors that affect both.

Here is a list of the Top rated 100 Nonprofit Organizations: http://topnonprofits.com/lists/best-nonprofits-on-the-web/  that are focused on addressing social problems.

Review the list.  Pick one, and research the webpages of the organization, and do the following:

  1. Explain how the organization has socially constructed the problem.
  2. Identify and explain the organization’s processes of claims making.
  3. Examine some of the evidences or indicators of the extent of success in addressing the problem.
  4. Provide supporting examples

NOTE:  It is important that you cite and reference all your sources. See www.apastyle.org for direct instructions.

Note: Each file 500 words

Contents

– Introduction

– Mani body

– Conclusion

Use  References harved style

Write a 350- to 700-word reflection on group communication. Begin with an opening paragraph that provides broad information about the topic, then answer the questions shown below. Write a concluding paragraph that sums up what you learned.

  • Was your experience discussing with and receiving feedback from your classmates helpful? Explain.
  • How can working with others help improve your presentation skills? How can it complicate things?
  • What are some guidelines to help groups work together when problem solving and presenting?
  • How can you use the information you learned to improve your presentation skills in the future?

Use correct APA formatting and cover sheet.