Read the the article and complete the 4 tasks. please do not share work. 2023 Business Finance
2023 1 Map the research design used by Donato s for new product development 2 Evaluate the Wassup meetings as an exploratory
1 Map the research design used by Donato’s for new product development.
2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3 Evaluate the test market Donatos used. What were its advantages and disadvantages?
4 What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
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