2. Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments 2023 Business & Finance
2023 1 Review the importance of clearly defining a target market text pp 214 218 and lecture notes
1. Review the importance of clearly defining a target market. (text, pp. 214-218 and lecture notes on “Targeting”
1. Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments
1. For this product, define the target market(s) you would focus on, and describe why you would choose this/these target segments.
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