homework 3 2023 Business Finance
2023 Dear Students This is your third case study evaluation assignment Case study
Dear Students,
This is your third case study evaluation assignment. Case study evaluations are worth a combined 40% of your final grades. Case study evaluations include a written report as well as an oral presentation.
For purposes of this case study evaluation use the facts and background information provided in the case study of “New Protocol: How Drug’s Rebirth as Treatment for Cancer Fueled Price Rises” on page 151 of your textbook.
You are a Public Relations Department employee of Celgene Corp., and you have been asked by the company to address the public outcry regarding the current price of its thalidomide pill. Prepare a two page type-written report in which you discuss what you believe are the company’s ethical responsibilities in this case. Address whether (in your opinion) the company is abiding by its ethical responsibilities and whether the main concern should be the public benefit or the financial health of the company. Make sure to include in your discussions the ethical positions advocated by John Locke, and Andrew Carnegie in their respective articles found in Chapter 4 of the textbook and how they apply to this case study.
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