marketing 2023 Business & Finance
2023 This is Part I This is a class activity about the Coca Cola case and a
This is Part I. This is a class activity about the Coca-Cola case, and a graded assignment. Go to the Coca-Cola website, and understand the nature of their advetising campaigns. Bring a TYPED response to the class. In your response, include answers to the discussion questions at the end of the Coca-Cola case. Your answers should be written clearly, separately, and in reasonable details. Think critically.
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Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on these ratings. A show’s rating is the number of households in Nielsen’s sample that are tuned to that show divided by the number of television-owning households—115 million in the United States. One rating point represents one percent of the TV market, so one point equals 1.15 million households. Nielson’s TV ratings are referred to as C3 and measure viewers who watch commercials live or watch recorded commercials up to three days later. A common measure of advertising efficiency is cost per thousand (CPM), which is the ad cost per thousand potential audience contacts. Advertisers also assess the cost per rating point by dividing the ad cost by the rating. These numbers are used to assess the efficiency of a media buy. Use the following average price and rating information to answer the questions:
i have 1page response please on time the total is 6 qoestions. 4 in part1+2 in part2
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