Part B Marketing Plan 2023 Business & Finance

2023 Using the same hypothetical company from Assignment 1 for this assignment you will

 

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

  1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
  2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
  3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
  4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
  5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
  6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1.   Analyze marketing environments and strategies used to strengthen product or service positioning.

c.   Examine the marketing science of customer behavior and products in the marketing exchange process.

2.   Evaluate marketing strategies used to create/communicate customer value.

a.   Analyze the marketing framework through a situation analysis.

b.   Evaluate target customer segments and positioning products within these segments.

c.   Evaluate the basis for market segmentation and approaches to segmentation.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for existing and new products or services.

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Project Assignment: Budget and Risk Management – Part 1 2023 Business Finance

2023 Budget and Risk Management At the end of this week you are to finalize the overall project

Budget and Risk Management: At the end of this week, you are to finalize the overall project cost and clearly document project risks gathered throughout the project. As part of the risk management plan, you are expected to share a risk response plan. Project cost and risk management plans will include the following components:

– Overall project budget (utilizing EVM – share current and forecasted project status)
– Project requirements – updated
– Cost management plan – outlining contingency plan for project changes
– Detailed risk management plan
– Risk response plan
– Risk mitigation plan
– Change management process
– How project RAID (Risk, The assumption, Issues, and Dependencies) will be managed
– Stakeholder engagement – communication plan

NOTE: I have attached the project discerption file below , need help with Week 6 assignment of the project 

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Gutierrez Company makes various electronic products. The company is divided into 2023 Business Finance

2023 P8 5A Gutierrez Company makes various electronic products The company is divided into a number of autonomous

P8-5A Gutierrez Company makes various electronic products. The company is divided into a number of autonomous divisions that can either sell to internal units or sell externally. All divisions are located in buildings on the same piece of property. The Board Division has offered the Chip Division $21 per unit to supply it with chips for 40,000 boards. It has been purchasing these chips for $22 per unit from outside suppliers. The Chip Division receives $22.50 per unit for sales made to outside customers on this type of chip. The variable cost of chips sold externally by the Chip Division is $14.50. It estimates that it will save $4.50 per chip of selling expenses on units sold internally to the Board Division. The Chip Division has no excess capacity.

 

 

 

Instructions
(a) Calculate the minimum transfer price that the Chip Division should accept. Discuss whether it is in the Chip Division’s best interest to accept the offer.

 

(b) Suppose that the Chip Division decides to reject the offer. What are the financial implications for each division, and for the company as a whole, of this decision?

 

Total loss to company $160,000

 

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Assignment Enterprise risk management 2023 Business Finance

2023 Homework Assignment Use the Attached Word Document please fill in the attached word document following

 

Homework Assignment – Use the Attached Word Document

please fill in the attached word document following the example

In this assignment, you must answer the “Answer Implying Guilty,” and the “Answer Implying Not Guilty” questions. Both responses must start by stating either “Yes” or “No” for each charge and a brief summary that explains why. One example of the first question was provided.

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Team Assignment Part One 2023 Business Finance

2023 Each team member will be required to contact and interview two individuals who are

  

Each team member will be required to contact and interview two individuals who are willing to answer five questions about their opinions and experiences with the assigned topic as it relates to their current organization or one they have worked for recently. Each team member will also provide his or her responses to the interview questions; therefore, data from three different sources will be provided by each team member. For this first stage, team members must work together to draft five interview questions to pose to themselves as well as the participants. These questions must be designed carefully to elicit data that will be helpful in providing analysis of the assigned topic. The team should submit the interview questions as a single Microsoft Word document with an APA title page that provides the names of all team members who participated in their development.

Provide two interview questions for a mid-level grocery store chain which will allow us to generate some questions since it has lots of historical data to back up the contingency plan for marketing we need.

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A10 – Planning 2023 Business Finance

2023 No Plagiarism Strict Safe Assign Policy Salesforce is a company based out of San Francisco California They are the

*********************No Plagiarism, Strict Safe Assign Policy***********************

Salesforce is a company based out of San Francisco, California. They are the leaders in cloud technology. Salesforce is also the name of their flagship product, which is a highly customizable CRM with attractive out of the box features like Web to Lead, Weeding out duplicate leads, Opportunity Forecasting, Email and Campaign management, and Google Apps Integration along with the standard CRM features like Lead, Contact, Account, and Opportunity Management. Salesforce.com earned the top spot on Fortune’s list of the Best Companies to Work for in 2018, having been on the list for over 10 years. For this assignment, respond to the following question in regards to Salesforce.com culture. —- 500 Words with proper APA references.

  • What might company culture and values have to do with Salesforce.com success
  • What are the key features of Salesforce culture?
  • Incorporating information from our coursework for this week, do features of Salesforce.com culture influence its ability to (1) craft strategy and (2) execute strategy? Please explain why or why not? Attached Chapter 12

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11 Diversification Strategy 2023 Business Finance

2023 Critical Thinking Corporate Strategy and Diversification Corporate diversification strategies raise a wide range of strategic management issues

Critical Thinking: Corporate Strategy and Diversification 

Corporate diversification strategies raise a wide range of strategic management issues. For this week’s critical thinking assignment, read the case study found in your textbook (Case 19): Google Is Now Alphabet—But What’s the Corporate Strategy?

Remember, a case study is a puzzle to be solved, so before reading and answering the specific case and study questions, develop your proposed solution by following these five steps:

Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course area which apply to the situation described in the case study.

Record the facts from the case study which are relevant to the principles and concepts of the course area issues. The case may have extraneous information not relevant to the current course area. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.

Describe in some detail the actions that would address or correct the situation.

Consider how you would support your solution with examples from experience or current real-life examples or cases from textbooks.

Complete this initial analysis and then read the discussion questions. Typically, you will already have the answers to the questions but with a broader consideration. At this point, you can add the details and/or analytical tools required to solve the case.

Case Study Questions:

What is Google’s corporate strategy? Does Google have a clear vision of what it wants to become?

Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitive advantage. If so, how? If not, why not?

Look beyond the conventional sources of synergy and consider complementarities, bargaining power, and rivals. What threats does Google face?

Does Google need to refocus? How should Google delineate its corporate boundaries and which businesses, or products would you recommend abandoning or divesting, if any?

Your well-written paper should meet the following requirements:

6 pages in length, which does not include the title page or required reference page, which are never a part of the content minimum requirements.

Use Saudi Electronic University academic writing standards and APA style guidelines.

Support your submission with course material concepts, principles, and theories from the textbook and at least (5) scholarly, peer-reviewed journal articles unless the assignment calls for more.

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Quantitative Decision Making – Lab1 2023 Business & Finance

2023 Micromedia offers computer training seminars on a variety of topics In the seminars each student works at a personal computer

  

Micromedia offers computer training seminars on a variety of topics. In the seminars each student works at a personal computer provided by Micromedia, practicing the particular activity that the instructor is presenting. Micromedia is currently planning a two-day seminar on the use of Microsoft Excel in statistical analysis. The projected fee for the seminar is only $600 per student. The cost for the conference room, instructor compensation, lab assistants, and promotion is $9600 for two days to be incurred by Micromedia. In addition, Micromedia rents computers for its seminars at a cost of $60 per computer per day. Each student uses one computer. So, the cost of renting a computer, incurred by Micromedia, will be $120 per student. You must find the breakeven point, the point when the cost is equal to revenue for Micromedia. In addition, you must resolve an additional situation of determining the number of students needed to be enrolled in order to make a profit of $9600.

When done, submit the report in Microsoft Word (no other format will be accepted) format using the Sample Report file (attached below in the attachements) as a template by the due date.

Please upload the Excel spreadsheet too.

Tasks to be completed:

1. Define the goal seeking problem to be solved in your own words in detail.

2. Develop a mathematical model for the total profit if x represents the number of students enrolled in the seminar.

3. Develop a Microsoft Excel spreadsheet to solve your problem.

4. Run the Excel’s Goal Seek tool to determine the breakeven point. Capture and include the part of the screen to explain your results.

5. Run the Excel’s Goal Seek tool to determine the number of students need to be enrolled in order to make a profit of $9600. Capture and include the part of the screen to explain your results.

6. Upload your Excel spreadsheet

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The journey of a Corporate whistleblower 2023 Business Finance

2023 You have a 5 to 6 page double spaced APA paper based on the required

You have a 5 to 6-page double-spaced APA paper based on the required reading of, Extraordinary circumstances: The journey of a corporate whistleblower (Cooper, 2009). Discuss the following questions demonstrating what you have learned, cite with at least 3 relevant sources.

1. Exploring the context of the corporate culture at WorldCom, explain the philosophy of CEO Bernie Ebbers and how he pressured staff to cook the books. What roles did David Myers, Scott Sullivan, Buford (Buddy) Yates, Betty Vinson, Troy Normand, and Charles Cannada play?

2. When Cynthia Cooper and her staff had started their investigative work, which had to be done at night, in secrecy, discuss what you found to be internal control weaknesses within the company and why Bernie Ebbers prohibited Cooper from using the words internal controls in audit report.

3. Conclude your paper by recommending what might be done to help mitigate this type of massive corporate fraud in the future.

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Lewin’s Change Model 2023 Business & Finance

2023 One of the seminal studies and theories related to change management is Kurt Lewin s Change Management Model

One of the seminal studies and theories related to change management is Kurt Lewin’s Change Management Model. Components of his work are identified in many other theories, so understanding this theory offers insight into the change management process.

In this assignment, provide a brief overview of Lewin’s Change Management Model, including his rationale for creating this theory and the intended role this model would address in change management. Then discuss the three stages of change implementation and explain the importance of each stage. Be sure to use the terminology for each stage of Lewin’s model as outlined in the text.

Finally, Lewin’s theory was created in the 1940s. How would you modify/alter his theory to ensure that it remains relevant and applicable within KSA? Discuss any changes to be made to his theory to reflect today’s business environment, both globally and within KSA.

Your well-written paper should meet the following requirements:

  • Be 3-5 pages in length, which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.
  • Use academic writing standards and APA style guidelines.
  • Support your submission with course material concepts, principles and theories from the textbook and at least three scholarly, peer-reviewed journal articles.

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