Writing

All cases are self-contained – all the information you need about the industry, the company, or the project are in the case itself – there is no need to go to any outside sources or do extensive web searches to get more information. In fact, going outside the case information will generally just cost you valuable time. Force yourself to set a time limit for this first step – say a couple of hours – so that you aren’t just iterating repeatedly. Become the main character in the case, and try to see the situation through that person’s eyes.

The questions are

1. What are the key/valuable resources of Trader Joe?

2. Does Trader Joe have a competitive advantage – please justify your answer well! Is the competitive advantage sustainable over time?

3. What are the main threats to Trader Joe’s competitive advantage?

4. How would you modify Trader Joe’s strategy moving forward?

Answer the questions in an essay format in 2-3 pages Double spaced!!

The article is attached below!!!

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