Writing

Assignment #2: 

Purpose:

Throughout the course students have learned a wide array of business concepts and theories. This assignment is designed to have student demonstrate their knowledge of the material learned in the course applying concepts and theories to a case study.

Outcomes Met With This Assignment:

After completing this course, you should be able to:

  • identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment
  • explain the importance of the integration of individuals and systems to organizational effectiveness
  • describe the ethical and social responsibilities that confront a business

Assignment Instructions:

This assignment is the second of two assignments. In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned throughout the course to the case study provided.

Take your time in completing the assignment following the steps below:

Step 1: Review “How to Analyze a Case Study” under Week 7 Content.

Step 2: Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 5-6 pages in length excluding the title page and reference page.

Step 3: Review the grading rubric for the assignment

Step 4: Follow this format:

oTitle page with the title, your name, course number and name; and the instructor’s name;

oIntroduction

oBody, in paragraph form. Use the following section headings:

  • Growth Strategy
  • Business Form
  • Financial Assistance
  • Organizational Structure and Staffing Needs
  • Customers and Promotion
  • Ethical Issues and Social Responsibility

oSummary paragraph

Step 5: In writing a case study, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person

Step 6: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 7.

Step 7: In writing this assignment, students are expected to paraphrase and not use direct quotes. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html

Step 8: Read critically and analyze the scenario provided under Week 7 Content.

Step 9: Write down or highlight key facts from the scenario. Consider making an outline to capture key points in the paper. 

Step 10: In your paper, answer the following questions: 

  • Discuss the steps Jayne should take to organize and prioritize her business growth strategy?
  • What business form might make sense, given her expansion plans, and why?
  • Focusing primarily on Jayne’s short-term goals, what kind of financial assistance might be available to Jayne? Make recommend for options and explain why these were chosen;
  • How might Jayne’s staffing needs change? What kind of organizational structure would work best for Jayne’s expanded business?
  • Discuss the best way for Jayne to organize, orient, and train her restaurant staff (e.g., functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new business;
  • How should Jayne deal with her current customers in regard to the change? What kind of promotion should she consider in attracting customers to her new location?
  • What are the ethical issues and potential social responsibilities highlighted by this change in business? (Consider customers, employees, the current and new communities, and other stakeholders.) How might these issues be dealt with most appropriately?

Step 11: Create the introductory paragraph. The introductory paragraph is the first paragraph of the paper but is typically written after writing the body of the paper (Questions students responded to above). View this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html

Step 12: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.

Step 13: Read through the paper to ensure all required elements are presented.

Step 14: Proofread the paper for spelling and grammatical issues, and third person writing. 

  • Use the spell and grammar check in Word as a first measure;
  • Have someone who has excellent English skills to proof the paper;
  • Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 15: Submit the paper in the Assignment Folder.

 

Hide Rubrics

Rubric Name: Assignment 2 – 25%

Criteria 1

Explicitly explained the thesis, established the significance of the thesis, and provided insight on how the thesis would be demonstrated concisely and comprehensively.

(0.5625 – 0.625)

Explained the thesis, established the significance of the thesis, and provided insight on how the thesis would be demonstrated but could be more concise or comprehensive.

(0.5 – 0.5624)

Attempted to explain the thesis, established the significance of the thesis, and provided insight on how the thesis would be demonstrated but lacked detail.

(0.4375 – 0.49)

Failed to explain the thesis, established the significance of the thesis, and provided insight on how the thesis would be demonstrated.

(0.375 – 0.4374)

  No attempt at presenting an introduction

(0 – 0.374)

Criteria 2

 Well defined steps are presented with good argument/logic of why.  Demonstrates an outstanding understanding of how business concepts apply.  Thorough attention in addressing issues/no irrelevant issues/material brought into work.

(1.125 – 1.25)

Clear steps are presented with some good reasoning/logic of why.  Demonstrates a fairly good understanding of how business concepts apply.  Good coverage of most key issues/ occasional irrelevant issues/material brought into work.

(1 – 1.124)

Steps are presented with some reasoning/logic of why.  Occasionally demonstrates an understanding of how business concepts applyare discussed but needs more clarification on several aspects. 

(0.875 – .99)

Steps are not clear.  There does not seem to be an understanding of some of the issues or some of the business concepts are not well  used.  Inconsistencies evident.  May get off track or use irrelevant material in a substantial part of the work.  Key points missing.

(0.75 – 0.874)

Business growth strategy not covered or does not demonstrate an understanding of how business concepts apply.

(0 – 0.74)

Well defined argument for a business form is presented with good argument/logic of why.  Demonstrates an outstanding understanding of how business concepts apply.  Thorough attention in addressing issues/no irrelevant issues/material brought into work.

(1.125 – 1.25)

Clear argument for a business form is presented with some good reasoning/logic of why.  Demonstrates a fairly good understanding of how business concepts apply.  Good coverage of most key issues/ occasional irrelevant issues/material brought into work.

(1 – 1.124)

Argument is presented for a business form with some reasoning/logic of why.  Occasionally demonstrates an understanding of how business concepts apply are discussed but needs more clarification on several aspects. 

(0.875 – 0.99)

Not clear what business form was selected.  Does not seem to understand some of the issues or does not use some of the business concepts very well.  Inconsistencies evident.  May get off track or use irrelevant material in a substantial part of the work.  Key points missing.

(0.75 – 0.874)

Business form not covered or does not demonstrate an understanding of business forms or how business concepts apply.

(0 – 0.74)

Well defined argument for financial assistance and recommendation is presented with good argument/logic of why.  Demonstrates an outstanding understanding of how business concepts apply.  Thorough attention in addressing issues/no irrelevant issues/material brought into work.

(1.125 – 1.25)

Clear argument for financial assistance and recommendation is presented with some good reasoning/logic of why.  Demonstrates a fairly good understanding of how business concepts apply.  Good coverage of most key issues/ occasional irrelevant issues/material brought into work.

(1 – 1.124)

Argument is presented for financial assistance and recommendation with some reasoning/logic of why.  Occasionally demonstrates an understanding of how business concepts apply are discussed but needs more clarification on several aspects. 

(0.875 – 0.99)

Not clear exactly of the financial assistance and recommendation selected.  May be missing one or the other.  Does not seem to understand some of the issues or does not use some of the business concepts very well.  Inconsistencies evident.  May get off track or use irrelevant material in a substantial part of the work.  Key points missing.

(0.75 – 0.874)

Financial assistance and recommendation not covered or does not demonstrate an understanding of how business concepts apply.

(0 – 0.74)

Staffing changes and organizational structure presented with good argument/logic of why.  Demonstrates an outstanding understanding of how business concepts apply.  Thorough attention in addressing issues/no irrelevant issues/material brought into work.

(1.125 – 1.25)

Clear arguments for staffing changes and organizational structure are presented with some good reasoning/logic of why.  Demonstrates a fairly good understanding of how business concepts apply.  Good coverage of most key issues/ occasional irrelevant issues/material brought into work.

(1 – 1.124)

Argument is presented for staffing changes and organizational structure with some reasoning/logic of why.  Occasionally demonstrates an understanding of how business concepts apply are discussed but needs more clarification on several aspects. 

(0.875 – 0.99)

Not clear exactly of the staffing changes or organizational structure discussed.  May be missing one or the other.  Does not seem to understand some of the issues or does not use some of the business concepts very well.  Inconsistencies evident.  May get off track or use irrelevant material in a substantial part of the work.  Key points missing.

(0.75 – 0.874)

Staffing changes and organizational structure not covered.  Does not demonstrate an understanding of how business concepts apply.

(0 – 0.74)

Well defined argument for change with customer/promotion is presented with good argument/logic of why.  Demonstrates an outstanding understanding of how business concepts apply.  Thorough attention in addressing issues/no irrelevant issues/material brought into work.

(1.125 – 1.25)

Clear argument for change with customer/promotion is presented with some good reasoning/logic of why.  Demonstrates a fairly good understanding of how business concepts apply.  Good coverage of most key issues/ occasional irrelevant issues/material brought into work.

(1 – 1.124)

Argument is presented for change with customer/promotion with some reasoning/logic of why.  Occasionally demonstrates an understanding of how business concepts apply are discussed but needs more clarification on several aspects. 

(0.875 – 0.99)

Not clear exactly of the change with customers/promotion selected.  May be missing one or the other.  Does not seem to understand some of the issues or does not use some of the business concepts very well.  Inconsistencies evident.  May get off track or use irrelevant material in a substantial part of the work.  Key points missing.

(0.75 – 0.874)

Change with customers/promotion not covered or does not demonstrate an understanding of how business concepts apply.

(0 – 0.74)

Ethical issues/social responsibility is presented with good argument/logic of why.  Demonstrates an outstanding understanding of how business concepts apply.  Thorough attention in addressing issues/no irrelevant issues/material brought into work.

(1.125 – 1.25)

Clear arguments for ethical issues/social responsibility are presented with some good reasoning/logic of why.  Demonstrates a fairly good understanding of how business concepts apply.  Good coverage of most key issues/ occasional irrelevant issues/material brought into work.

(1 – 1.124)

Argument is presented for ethical issues/social responsibility with some reasoning/logic of why.  Occasionally demonstrates an understanding of how business concepts apply are discussed but needs more clarification on several aspects. 

(0.875 – 0.99)

Not clear exactly of the ethical issues/social responsibility discussed.  May be missing one or the other.  Does not seem to understand some of the issues or does not use some of the business concepts very well.  Inconsistencies evident.  May get off track or use irrelevant material in a substantial part of the work. Key points missing. 

(0.75 – 0.874)

Ethical issues/social responsibility not covered.  Does not demonstrate an understanding of how business concepts apply.

(0 – 0.74)

Criteria 3

The concluding paragraph summarizes the paper and refers back to the thesis statement.  No new information is presented and masterfully concludes with a statement bringing the paper full circle.

(0.5625 – 0.625)

The concluding paragraph summarizes the paper and refers back to the thesis statement but there is no single clear statement.  No new information is presented.  Attempts to bring the paper full circle. 

(0.5 – 0.5624)

The concluding paragraph somewhat summarizes the paper.  There is an attempt to bring the paper full circle but there are inconsistencies. New information is introduced that is not in the body of the paper.

(0.4375 – 0.49)

Summary paragraph exists but failed to tie to the thesis or bring the paper full circle or is a restatement of introduction. New information may be introduced. 

(0.375 – 0.4375)

No attempt to provide a summary paragraph.

(0 – 0.374)

Criteria 4

Concepts and ideas are fully developed. Thinking is consistent in accurately interpreting questions and material/provides solid assumptions, reasoning and evaluation with sound conclusions. Reader can easily follow the author’s logic and reasoning.

(4.5 – 5)

Concepts and ideas are developed.  Thinking is mostly consistent in accurately interpreting questions and material/ provides good assumptions, reasoning and evaluation with sound conclusions.  Reader can easily follow the author’s logic and reasoning. 

(4 – 4.49)

Concepts and ideas are mostly developed but may need clarification on some aspects of thinking, reasoning or evaluation.   Conclusions are drawn.  Reader follows the author’s logic but occasionally there are areas that are unclear.

(3.5 – 3.99)

Concepts and ideas are not cohesive.   Misinterprets questions or material; ignores or superficially evaluates, justifies little and seldom explains reasoning; draws unwarranted conclusions.  At times, the reader must attempt to determine the author’s train of thought. 

(3 – 3.49)

Concepts and ideas are not fully developed or presented in a cohesive manner.  Misinterprets questions or material.

(0 – 2.99)

Arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implications and extensions of the material and concepts. Thorough use of facts from case study.

(4.5 – 5)

Arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts. Good use of facts from case study but are missing one or two key points.

(4 – 4.49)

Arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material. Inconsistent use of facts from case study.

(3.5 – 3.99)

Arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material.  Limited use of facts in case study and essential information presented in resources.

(3 – 3.49)

Arguments lack meaningful explanation or support of ideas.  Lack of use of the facts presented in case study.

(0 – 2.99)

Criteria 5

Strictly adhered to the instructions of the assignment.  Comprehensively responded to each requirement of the assignment.

(2.25 – 2.5)

Adhered to the instructions but could be more comprehensively presented.

(2 – 2.249)

Adhered to the instructions.  Does not complete each section appropriately or correctly.  Missed a key element.

(1.75 – 1.99)

Minimally adhered to the instructions.  Does not complete each section appropriately or correctly.  Missed two key elements.

(1.5 – 1.74)

Does not adhere to the instructions.  Does not complete each section or misses several key elements.

(0 – 1.49)

Criteria 6

Adheres to standard usage of mechanics:  conventions of written English, including capitalization, punctuation, and spelling.  One to three errors found.

(2.25 – 2.5)

Strictly adheres to standard usage rules of written English, including but not limited to capitalization, punctuation, and spelling.  No errors found.  No jargon used.

(2 – 2.249)

Minimally adheres to standard usage rules of mechanics:  conventions of English, including capitalization, punctuation, and spelling.  Four to 10 errors found.

(1.75 – 1.99)

Does not adhere to standard usage rules of mechanics:  conventions of written English, including capitalization, punctuation, and spelling.  More than 10 errors found.

(0 – 1.74)

Does not adhere to standard usage rules of mechanics:  conventions of written English largely incomprehensible and errors are too plentiful to count.

(0 – 1.49)

Criteria 7

No APA style errors; Proper citation of source material is used throughout paper. Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

(1.125 – 1.25)

Attempts in-text citations and reference list but one or two APA style errors are noted.

(1 – 1.124)

Attempts in-text citations and reference list.  APA style errors are noted; inconsistencies in citation usage are seen throughout the document.

(0.875 – 0.99)

Attempts either in-text citations or reference list but omits the other.

(0.75 – 0.874)

No attempt at APA style.

(0 – 0.749)

Overall Score

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