- Google’s page rank algorithm is the major way they decide how to order results. It’s what made Google famous.
- In addition to the page rank algorithm, Google has a large variety of other ways to rank pages by their relevance to your search (called, not surprisingly relevancy ranking).
- The process of getting higher rankings on Google is called Search Engine Optimization (SEO).
- Search results filtering puts further constraints on your search results so that you see fewer and more relevant results.