TEXT MINING AND SOCIAL MEDIA ANALYSIS
Read the end-of-chapter application case “BBVA Seamlessly Monitors and Improves its Online Reputation” at the end of Chapter 7 in the textbook, and answer the following questions.
- How did BBVA use text mining?
- What were BBVA’s challenges, and how did BBVA overcome them with text mining and social media analysis?
- In what other areas do you think BBVA could use text mining?
Respond substantively two two other learners. Post forum will not show others’ post until student’s main post is submitted.