PURPOSE: Students develop a personal brand which will help set them apart from their peers as they begin the job search process.
Identifying your transferable skills is one part of preparing for the job search, but in addition to showing off your talents, you need to set yourself apart from other job seekers who will be competing for the same jobs as you. Setting yourself apart requires you to develop a personal brand. Just as McDonalds has the golden arches to help people identify with their restaurants, you can build a brand to help potential employers remember you after an interview is complete.
Go to http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf (Links to an external site.). Use the content to complete the questions on the attached worksheet.