September – December 2023 GOOGLE

Business & Finance

1. Evaluate Google’s diversification into new products and businesses. With particular reference to (a) video sharing (You Tube), (b) browsers (Chrome), and (c) mobile phone operating systems (Android).2. Do you think Google is creating synergy by diversifying into all this products/services? If so, where do you see the synergy?3. When does diversification becomes less productive, in your opinion? Use lecture materials and examples in your discussion.

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