September – December 2023 MBA Capstone
Business & Finance
You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up through the business’s third quarter (Q3), you have used your own money to fund the business. The business model shows promise, but you are now seeking an additional 2.5 million in equity funding to execute your business plan. You will create and deliver a multimedia presentation that showcases your business plan to potential investors and illustrates how the additional funding will be used and will provide a return to your investors.An important aspect of running a successful start-up business is acquiring funding from potential investors based on information about the business. In this task, you will use the skills you have acquired in the MBA coursework to complete the test market phase in a business simulation. The simulation is accessed through your course. Using data from the test market phase (Q1–Q4) of the simulation, you will create and deliver a multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) for potential business investors using the attached “Presentation Template” and information from the scenario. The objective of the presentation is to obtain capital to be able to take your product fully to market.You must complete the simulation through the business’s fourth quarter (Q4) before beginning this task. After working through Q4, including completing the tactical plan through Q6, you’ll work through this task. After submitting Task 1, immediately submit Q4 in the simulation. Once your Task 1 has been passed, you’ll be able to move forward in the simulation.A. Attach a completed copy of each of the following:• a copy of the company’s completed tactical plan from the business simulation found in quarter four (Q4)• your multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) of your business plan, using the attached “Presentation Template,” including each of the following:- your presenter notes- the company’s quarter three cumulative balanced scorecard- market share or sales reportNote: The company’s completed tactical plan, cumulative balanced scorecard, and market share or sales report must be exported from within the simulation. You may copy and paste the information for the cumulative balanced scorecard and market share or sales report directly into the attached “Presentation Template,” or you may take a screenshot of the information to insert it into the template as an image file. The company’s completed tactical plan must be attached as a separate file, exactly as downloaded from within the simulation.B. Create content for a video recording (suggested length of 20–30 minutes) that includes presenting the multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) from part A. You will present your business plan using the attached “Presentation Template” to ask venture capitalists for funding based on the scenario. The slides in your multimedia presentation should include only the main points you wish to make and required financial statements, with more extensive information included in the presenter notes section of the presentation. In the presentation of your business plan, you must do the following:1. Analyze your company’s market and financial performance from the simulation during the past three quarters (Q1–Q3) as shown in the cumulative balanced scorecard and either the market share or sales performance report provided in the business simulation by doing the following:a. Explain two decisions that have affected past market performance.b. Explain two decisions that have affected past financial performance.2. Complete a SWOT analysis and include the resulting chart.a. Discuss your company’s greatest strength and biggest weakness.b. Discuss your company’s best opportunity and greatest threat.3. Explain each of the following company strategies for the next three quarters (Q4–Q6) based on past performance in the simulation:• marketing strategy• sales channel strategy• human resource strategy• manufacturing strategy• financial strategya. Discuss two potential benefits that the strategies will yield for your company in the next three quarters of the business.4. Select two strategies from the following list. Recommend at least two actionable steps for each strategy for the next three quarters (Q4–Q6) using the tactical plan you created:• marketing strategy• sales channel strategy• human resource strategy• manufacturing strategy• financial strategyC. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.D. Demonstrate professional communication in the content and presentation of your submission, including an emphasis on objectivity, candor, a business-professional dress code, and an appropriate video background.